Brand awareness is key to the success of your business. Besides word-of-mouth, your website, and social media, consider yard signs as a way to spread your brand’s name or slogan throughout the area. Pick a strategic place where there is high traffic, and your target audience often travels past to place a creative, eye-catching yard card. Brand awareness does not have to be complicated, and with all the different fonts and colors to choose from, Yard deSIGNS can create the perfect yard card for your company.
Furthermore, if your business targets an older generation, yard signs are a more strategic way to reach the generation that is not as tech-savvy. The generations that don’t necessarily always head to Google to find what they are searching for may thank you for the yard signs around the neighborhood, promoting your business. Not to mention, statistics show the younger generations also still heavily rely on word-of-mouth in purchasing decisions. In fact, word-of-mouth is the number one influencer of Millennials. Yard cards catch potential clients’ attention and then begin the conversation and referrals.
‘Rule of Seven’ Advertising Principle
You have probably heard of the ‘Rule of Seven’ Advertising Principle. The ‘Rule of Seven’ simply refers to the numerous studies that show consumers must be exposed to a service or product seven times before deciding to purchase and use a product.